“WE ARE BOSTON” READY TO WELCOME FIFA WORLD CUP 26TM, THE WORLD'S BIGGEST SINGLE SPORTING EVENT, TO BOSTON
“We Are Boston” Ready to Welcome FIFA World Cup 26TM, the World's Biggest Single Sporting Event, to Boston
We Are Boston was unveiled today as Boston's Host City Brand for the FIFA World Cup 26 TM, marking a major milestone on the road to the fourth FIFA World CupTM hosted in the city, including one previous men's edition ('94) and two editions of the women's tournament ('99 and '03). The We Are Boston creative vision celebrates a vibrant city steeped in over 400 years of history, driven forward by a pioneering spirit rooted in the birth of the American Revolution that has fostered a hub of innovation, creativity, and culture that spans a diverse tapestry of 23 distinct neighborhoods
