SOUTH DAKOTA RESIDENTS OVERWHELMINGLY SUPPORT TOURISM
When it comes to supporting the tourism industry, South Dakotans are leaps and bounds ahead of other states, according to a recent survey.
During National Travel & Tourism Week, Governor Kristi Noem touted the great amount of support that South Dakota residents have for the tourism industry.
Travel South Dakota partnered with Longwoods International in December 2022 to conduct a research study designed to better understand how residents of the state interact with and think about tourism. The results show tremendous support for the industry, with South Dakota's results ranking among the highest of any state during the study's four years of existence.
