#IPW2025

  CHOOSE CHICAGO LAUNCHES NEW COMMUNITY-DRIVEN CAMPAIGN POSITIONING CHICAGO AS A PREMIER GLOBAL DESTINATION

Choose Chicago Launches New Community-Driven Marketing Campaign to Amplify Civic Pride and Position Chicago as a Premier Global Destination 

Launching ahead of IPW 2025, the “Never Done. Never Outdone.” campaign is an invitation to experience a Chicago that is endlessly creative, relentlessly driven, and always ready to surprise you.

Choose Chicago today announced the launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. The new “Never Done. Never Outdone.” campaign was informed and influenced by a year-plus long brand strategy effort consisting of over 300 community and industry listening sessions, focus groups, sentiment surveys, social listening research, and brand showcases. 

#IPW2025

 WHAT'S NEW AND HAPPENING IN CHICAGO – SUMMER/FALL 2025

Prepare for the return of major events such as the James Beard Awards (the “Oscars” of the food world) at Chicago's Lyric Opera (June 16) the adrenaline-pumping  NASCAR Chicago Street Race (July 5-6) and Lollapalooza one of the biggest music festivals in the world (July 31 - August 3), expected to collectively draw in tens of thousands of domestic and international visitors. Interspersed with such showstopping events, visitors can also enjoy local festivals put on by the city including Chicago Blues Festival, Chicago House Music Festival and Conference, Chicago Jazz Festival, Grant Park Music Festival, Millennium Park Summer Film Series, Chicago Air and Water Show, and more.