BRAND USA TOUTS UNITED STATES AS TOP TRAVEL DESTINATION, SHARES POSITIVE TRAVEL FORECAST TO OPEN IPW 2023
During the press conference, Brand USA President and CEO Chris Thompson highlighted how two recent barriers to travel have been alleviated: that overall airlines expect a near 100 percent return of connectivity by the end of the year, and that effective May 12, international travelers are no longer required to have a COVID-19 vaccination to enter the United States. (Photo: Business Wire)
SAN ANTONIO--(BUSINESS WIRE)--Brand USA, the nation’s destination marketing organization, opened IPW 2023 with an immersive press conference showcasing the USA as an unrivalled travel destination, as well as the reveal of the organization’s latest consumer marketing campaign, provided international travel forecast, and consumer sentiment insights. IPW is the leading trade show for inbound travel to the United States, bringing more than 5,000 industry professionals from more than 60 countries to San Antonio, Texas for the first time. Brand USA is the premier sponsor of the annual event produced by the U.S. Travel Association and taking place for the first time in San Antonio, Texas.