ONE BIG THING: IPW BRINGS 5,700 DELEGATES TO LOS ANGELES
• By the numbers: The event featured
more than 100,000 appointments, which will generate over $5.5 billion in travel
to the U.S.
The U.S.
Travel team had hundreds of conversations with attendees—and the sentiment was
clear: The world is excited and ready to travel to and within the U.S.
However,
total inbound visitation to the U.S. remained at just 84% recovered (at the end
of 2023) of 2019 levels, so much work remains ahead to increase both arrivals
and market share.
• With thousands of international delegates in attendance and a decade of international sporting events on the horizon—including the 2026 World Cup and the 2028 Olympics—improving the visitor experience was top of mind.
Our
efforts over the past week included:
• Members of the Commission on
Seamless and Secure Travel and Senator Jerry Moran (R-KS) joined us to tour LAX
Airport with CBP leadership and observe technologies that are improving the
passenger experience.
• At U.S. Travel’s press conference,
Commission Co-Chair Kevin McAleenan and member Patty Cogswell joined Geoff
Freeman where they discussed innovative opportunities—some of which have been
observed during field visits across the country with TSA and CBP.
• Mayor of Los Angeles, Karen Bass,
and Illinois Lt. Gov. Juliana Stratton also joined us at IPW—proof that our
collective efforts to underscore the industry’s value among government leaders
and the impact travel has in their communities is effective.
Thank
you to our hosts Discover Los Angeles and Visit California. We are grateful for your partnership.
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