IPW 2024

 ONE BIG THING: IPW BRINGS 5,700 DELEGATES TO LOS ANGELES

Last week, we convened 5,700 delegates in Los Angeles for U.S. Travel’s IPW, including 2,000 buyers and media from nearly 70 countries—a notable 20% increase in attendance from 2023.

•              By the numbers: The event featured more than 100,000 appointments, which will generate over $5.5 billion in travel to the U.S.

The U.S. Travel team had hundreds of conversations with attendees—and the sentiment was clear: The world is excited and ready to travel to and within the U.S.

However, total inbound visitation to the U.S. remained at just 84% recovered (at the end of 2023) of 2019 levels, so much work remains ahead to increase both arrivals and market share.

•              With thousands of international delegates in attendance and a decade of international sporting events on the horizon—including the 2026 World Cup and the 2028 Olympics—improving the visitor experience was top of mind.